Scariest Weekend for Skin

Let's be honest. Halloween is SCARY for skin. In fact, our Simple target uses more heavy makeup that weekend than any other. Green foundation. Face glitter. Fake lashes. The works.

With the success of #MakeUp4Makeup, we saw this as an opportunity to own makeup removal on Halloween. So we pulled out all the spooky stops. A mass awareness-driving Twitter First View Video reached 21MM consumers in 27 hours. A steady drumbeat of promoted tweets touted Simple's extended lined. To top it off, we used social influencers to drive additional reach and interest.

These tactics drove Simple's engagement up to 21% on Halloween weekend - setting a new benchmark standard for both Twitter and Unilever.