Freelance Creative Strategist + Copywriter
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Diapering the world differently

From seed of an idea to Target shelves, I have worked with the team of MIT engineers and marketers from day 1 to bring the first 100% cotton-lined diaper to life – creatively.

You were today years old when you realized most diapers are lined with plastic. Not Kudos.

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Work includes the brand's playful but purposeful voice, full website copy and narrative, packaging, event copy, CRM, and OOH ads. Our Shark Tank script even landed a deal with Gwyneth Paltrow + Mark Cuban.

FULL WEBSITE COPY + PRODUCT MESSAGING

FULL WEBSITE COPY + PRODUCT MESSAGING

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PACKAGING MESSAGE STRATEGY + COPY

PACKAGING MESSAGE STRATEGY + COPY

CAMPAIGNS + ONGOING SOCIAL + CRM

CAMPAIGNS + ONGOING SOCIAL + CRM

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